top of page
​Accelerate Your Career with the Best Digital Marketing Course
Elevate your marketing skills with the best digital marketing course in Chandigarh and Mohali. At AIM-Tech, our industry-focused curriculum covers SEO, social media marketing, PPC advertising, and more. Gain practical knowledge from experts and stay ahead in the digital realm. Join us now to unlock exciting career opportunities in the world of digital marketing.
Course Highlights:
Learn Online/Offline
Beginner's Friendly
Certification
Placement Assistance
Why Digital Marketing?
Digital marketing is important for businesses because it enables them to reach their target audience in a cost-effective and measurable way. With more people spending time online, businesses need to have a strong online presence to remain competitive and reach their potential customers. One of the key advantages of digital marketing is that it provides businesses with a wide range of digital channels to promote their products and services, such as search engines, social media, email, mobile apps, and websites. This allows businesses to reach their target audience through various touch points, increasing the chances of conversion. Digital marketing also provides businesses with valuable data and insights into customer behaviour, allowing them to analyze and adjust their marketing strategies in real-time.
AiM-Tech Course key features:
Learn Concepts
1:1 Doubt Solving
Test yourself
Assessments & Projects
Hands-on practice
Designed to deliver Results
Course Content:
Week 1 - Introduction to Digital Marketing:
Overview of digital marketing and its importance
Different types of digital marketing (SEO, PPC, social media, etc.)
Creating a digital marketing plan
Measuring success in digital marketing
Conducting a digital audit of a business or website
Identifying target audiences and buyer personas
Week 3 - Pay-per-Click (PPC) Advertising(Google Ads) :
Overview of PPC advertising and its benefits
Creating effective PPC campaigns
Understanding ad targeting and bidding
Measuring and analyzing PPC results
Setting up a Google Ads account
Creating a sample PPC campaign
Week 2 - Search Engine Optimization (SEO):
What is SEO and why is it important?
Understanding search engine algorithms
Keyword research and analysis
On-page optimization techniques
Conducting keyword research and analysis
Implementing on-page optimization techniques
Week 4 - Social Media Marketing:
Overview of social media marketing and its importance
Understanding different social media platforms
Creating a social media content strategy
Measuring and analyzing social media results
Setting up social media accounts for a business
Developing a social media content calendar
Week 5 - Content Marketing:
What is content marketing and why is it important?
Types of content marketing (blogs, infographics, videos, etc.)
Creating a content marketing strategy
Measuring and analyzing content marketing results
Creating a sample blog post or infographic
Developing a content marketing plan
Week 6 - Email Marketing:
Overview of email marketing and its benefits
Creating effective email campaigns
Understanding email list management and segmentation
Measuring and analyzing email marketing results
Creating a sample email marketing campaign
Building an email list and segmenting it
Week 7 - Data Analytics:
Advanced data analysis techniques, including cohort analysis and predictive analytics
Using data to optimize digital marketing efforts
Data visualization and reporting
Developing a data-driven digital marketing strategy
Creating a data visualization report
Conducting cohort analysis to identify patterns in customer behaviour
Week 8 - Conversion Rate Optimization (CRO):
Understanding the principles of CRO
Using A/B testing to optimize website and landing page conversions
Creating effective landing pages
User experience design and website optimization
Conducting A/B testing on a landing page
Redesigning a website to improve user experience and conversions
bottom of page